5. Globalization

In our own words, we understand globalization as the fall of physical and mental barriers, which have allowed the free marketing of products and services throughout the world, thanks to technological advances that have led to lower costs and optimization of resources.

Here are some international events that have impacted the global market, according to Stoner:

1. Creation of the European Union in 1992. It is currently made up of the following countries: Germany, Belgium, Croatia, Denmark, Spain, France, Ireland, Latvia, Luxembourg, the Netherlands, Sweden, Bulgaria, Slovakia, Estonia, Greece, Malta , Poland, Czech Republic, Austria, Cyprus, Slovenia, Finland, Hungary, Italy, Lithuania, Portugal and Romania.

2. In 1980, China began a series of economic changes in order to become a major player in the world economy.

3. In 1988, with Perestroika, the Soviet version of the restructuring of the economy, announced by Mikhail Gorbachev, it was said, the need to gradually end the centralized coordination of the economy in the Soviet Union.

4. In 1989, with the fall of the Berlin Wall, it was established great progress towards democracy.

5. In 1994, the North American Free Trade Agreement between the United States, Mexico and Canada, entered into operation.

Now, speaking of the field of companies, we have that few organizations start out as multinationals. It is more common for the organization to go through several stages for its internationalization, and each stage represents a way of doing business, with greater proximity and contact with customers from other countries.

Finally, in 2022, deglobalization is taking place with greater intensity, that is, the free movement of people and the free marketing of products and services are now limited. This, for political and social reasons, for trade wars and wars between countries, among others.